消费者行为Consumerattitudes(ppt 27页)

消费者行为Consumerattitudes内容提要：
Discussion QuestionExplain your
attitude toward your college/university based on the tricomponent attribute model. 
Be sure to isolate the cognitive, affective, and conative elements
Now use the theory of reasoned action to describe your attitude toward your college/university when deciding on which school to attend.
A model that proposes that a consumer forms various feelings (affects) and judgments (cognitions) as the result of exposure to an advertisement, which, in turn, affect the consumer’s attitude toward the ad and attitude toward the brand.

 

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