Marketing 市场营销(英文版)(ppt 36页)

Marketing 市场营销(英文版)目录：
1、About the course
2、Overall objectives
3、Methodology
4、Approach to learning
5、Textbook and references
6、Course evaluation
7、Contact address
Part One
Lecture One
Objects in lecture 1
1.The preliminary concepts of marketing
2. Marketing is …
3.Marketing management tasks
4.The evolution  of marketing
5.Extending  marketing concept
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