台大消费者行为cb 05 motivation(PPT 15页)
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台大消费者行为cb 05 motivation(PPT 15页)内容简介
Overview
Definition
Types of Consumer Needs
Motivational Conflict and Need Priorities
Motivational Intensity
The Challenge of Understanding Consumer Motivation
Motivating Consumers
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Definition
Types of Consumer Needs
Motivational Conflict and Need Priorities
Motivational Intensity
The Challenge of Understanding Consumer Motivation
Motivating Consumers
..............................
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