手机Sp市场总体分析.pdf13

目 录
一、 综述........................................................................................................................3
1． 游戏、社区、交友业务成为SP关注的焦点......................................................13
2． 行业整合趋势明显............................................................................................13
3． 产业链合作活跃................................................................................................13
4． 积极开拓2.5G业务...........................................................................................13
二、 市场环境分析.........................................................................................................3
1． 政治政策.............................................................................................................3
2． 经济....................................................................................................................3
3． 社会....................................................................................................................4
4． 技术....................................................................................................................4
5． 行业优势.............................................................................................................4
A． 与互联网相比..............................................................................................4
B． 与固话网相比..............................................................................................4
C． 与电视网相比..............................................................................................5
6． 行业弱点.............................................................................................................5
三、 多种不同角度的分析..............................................................................................5
1． 盈利模式.............................................................................................................5
A． 多方合作，打造共盈...................................................................................5
B． 盈利手段多样化...........................................................................................5
2． 服务类型.............................................................................................................6
A． 通信类.........................................................................................................6
B． 娱乐类.........................................................................................................6
C． 资讯信息类..................................................................................................6
D． 交易类.........................................................................................................6
3． 功能....................................................................................................................7
A． 纯文本.........................................................................................................7
B． MMS............................................................................................................7
C． 游戏.............................................................................................................7
D． IVR..............................................................................................................7
E． WAP ............................................................................................................7
F． 彩铃.............................................................................................................8
四、 市场细分................................................................................................................8
1． 按年龄特征细分..................................................................................................8
A． 青少年.........................................................................................................8
B． 中年.............................................................................................................8
C． 老年.............................................................................................................9
2． 按行业细分.........................................................................................................9
3． 按收入细分.........................................................................................................9
4． 按职务细分.......................................................................................................10
5． 按家庭角色细分................................................................................................10
五、 推广策略..............................................................................................................10
1． 整合营销...........................................................................................................10
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