“市场营销”讲义(英文)(ppt 273页)

Objectives
Course Organization
Tasks of Marketing
Major Concepts & Tools of Marketing
Marketplace Orientations
Marketing’s Responses to New Challenges
Course/Text Organization
Part I - Understanding Marketing Management
Part II - Analyzing Marketing Opportunities
Part III - Developing Marketing Strategies
Part IV - Shaping the Market Offering
Part V - Managing & Delivering Marketing Programs

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