台大消费者行为cb 13 group influence(PPT 18页)
台大消费者行为cb 13 group influence(PPT 18页)内容简介
Overview
Types of Reference Groups
Types of Group Influence
How Reference Groups Influence Individuals
Special Sources of Influences
Word of Mouth
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Types of Reference Groups
Types of Group Influence
How Reference Groups Influence Individuals
Special Sources of Influences
Word of Mouth
..............................
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