营销核心概念讲义(英文版)(ppt 43页)

营销核心概念讲义内容摘要：
Core Concepts of Marketing：
1、Needs, wants, and demands
2、Products (goods, services, and ideas)
3、Value, cost, and satisfaction
4、Exchange and transactions
5、Relationships and networks
6、Markets
7、Marketers and prospects
The Marketing Research Process：
1、Define the problem and research objectives
2、Develop the research plan
3、Collect the informa-tion
4、Analyze the informa-tion
5、Present the findings
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