战略管理介绍(ppt 13页)

一、优势和弱势
1. 优势 Strengths
2. 弱势 Weaknesses
3、如何判断优势和弱势？
二、机会和威胁
1.机会 Opportunities
2. 威胁Threats
3. 变威胁为机会 Turning threats to
三、战略匹配 Strategic Match
1. 杠杆力 Leverage----Strengths to Opportunities
2. 维持力 Maintenance----Strengths to Threats
3. 局限力 Constraint--Weaknesses to opportunities
4. 脆弱力Vulnerability----Weaknesses to Threats

 

内外条件的分类 Classification of Internal and External Conditions
优势Strengths: 竞争优势 competitive advantage+stable and healthy internal atmosphere（稳定、健康的条件）.
弱势Weaknesses: 竞争弱势competitive disadvantages+an unstable and unhealthy internal atmosphere（不稳定的内部条件）
 1. 优势Strengths
(1) 核心竞争力Distinctive competency (leverage): product design, low cost, high efficiency, leadership in product innovation, ability to influence legislation, control of cost and other, massive availability of capital, CRM-customer relations management.
Examples: Toyota—quality; Benz—image, IBM—service; Coca Cola—international brand recognition; HP—innovation; AT&T—technological expertise.
开发Developing a distinctive competency
利用Exploiting distinctive competency
保护Protecting distinctive competency
(2)稳定器 stabilizers: maintenance strength
                    Fair wages and salaries; good working conditions;efficient employee hiring practices, promotion from within, a clear sense of mission, efficient work flow, availability of executive training program, effective superior-subordinate communication.
组织正常运作的必要条件。
2. 弱势 Weaknesses
(1) 下沉者 Sinkers
关键点出现大问题，灾难来临。
large hole in the ship structure
Shoddy workmanship or defective merchandise; poor customer service; bad location; disloyal employees, lack of product innovation, poor credit line; lack of leadership and managerial skills at the corporate level.
(2) 动荡者Destabilizers 保证顺利航行
内部权责不清Lack of clear job descriptions, wide span of supervision, deviation from the company’s policy of promotion from within; poor working condition; inadequate executive training program.

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