市场营销中英版(DOC 7页)

内容摘要
1.Marketing市场营销：通过计划和执行关于产品、服务和电子的定价、促销和分销，从而创造交换，以实现个人和组织的目标的过程）
Theprocessofplanningandexecuting（执行、实行）theconception,pricing,promotion,anddistributionofgoods,servicesandideastocreateexchangesthatsatisfyindividualandorganizationalobjectives.——thedefinitionemphasizesthediverseactivitiesmarketersperform.(强调市场商人不同的行为活动)
Decidingwhatproductstooffer
Settingprices
Developingsalespromotionsandadvertisingcampaigns
Makingproductsreadilyavailabletocustomers
2.ThemarketingConcepts(市场营销观念：企业分析消费者需求，制定比竞争对后更好的决策来满足这些需求的哲学)
TheProductionConcept生产观念
TheSellingConcept推销观念
TheMarketingConcept市场营销观念
TheProductionConcept生产观念
Theideathatafirmshouldfocusonthoseproductsthatitcouldproducemostefficientlyandthatthelow-costproductswouldcreatethedemandforthoseproducts.

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