广告英语词汇汇总(doc 12页)

广告英语词汇汇总内容提要：
社论式广告advertorial倡导广告advocacyadvertising伏击式营销ambushmarketing视听材料audiovisualmaterials公告牌bulletingboards社会参与communityinvolvement
企业广告corporateadvertising企业识别广告corporateidentityadvertising展品exhibits
危机管理crisismanagement娱乐entertainment特写featurearticles内部通报houseorgan
以货代款inkind机构广告institutionaladvertising游说lobbying慈善行为philanthropy
前期市场企业广告marketprepcorporateadvertising营销公关marketingpublicrelation
新闻简报news/pressrelease意见抽样opinionsampling招贴posters传媒炒作pressagentry
传媒工具press/mediakit公共事务publicaffairs公共关系户publicrelations公众publics
公共关系广告publicrelationsadvertising宣传publicity招聘广告recruitmentadvertising
声望经营reputationmanagement撰写讲演稿speechwriting赞助sponsorship时间表avails

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