Test Marketing(英文版)(ppt 30页)

Test Marketing(英文版)目录：
1、TEST MARKETING
2、FUNCTONS OF TEST MARKETING
3、Selecting a Test Market
4、Advantages of using the Control Method of Test Marketing
5、Some Problems Estimating Sales Volume
6、High Tech Test Markets
7、Advanced Experimental Designs are More Complex
8、Completely Randomized Design
9、Randomized Block Design
10、Factorial Design
11、Effects
12、A Test Market Experiment on Pricing
13、Latin Square Design
14、Order of Usage
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