Attitude Scaling(英文版)(ppt 37页)

Attitude Scaling(英文版)目录：
1、Attitudes as Hypothetical Constructs
2、Three Components of an Attitude
3、Affective
4、Cognitive
5、Behavioral
6、Measuring Attitudes
7、The Attitude Measuring Process
8、Simple Attitude Scaling
9、Simplified Scaling Example
10、Category Scales
11、Example of Category Scale
12、Method of Summated Ratings: The Likert Scale
13、Likert Scale for Measuring Attitudes Toward Tennis
14、Semantic Differential
15、Numerical Scales
16、Stapel Scales
17、A Stapel Scale for Measuring a Store’s Image
18、Paired Comparisons
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