MARKETING MANAGEMENT(英文版)(ppt 16页)
MARKETING MANAGEMENT(英文版)(ppt 16页)内容简介
MARKETING MANAGEMENT(英文版)目录:
1、What is marketing?
2、Efficiency and Effectiveness
3、The Marketing Concept
4、Production Orientation
5、Marketing Orientation
6、Evolution of the Marketing Concept
7、Market-driven Management
8、Creating Customer Value
9、Creating Customer Satisfaction
10、Brittany Ferries
11、An Effective Marketing Mix
12、Marketing Mix and Customer Needs
13、Ericsson
..............................
1、What is marketing?
2、Efficiency and Effectiveness
3、The Marketing Concept
4、Production Orientation
5、Marketing Orientation
6、Evolution of the Marketing Concept
7、Market-driven Management
8、Creating Customer Value
9、Creating Customer Satisfaction
10、Brittany Ferries
11、An Effective Marketing Mix
12、Marketing Mix and Customer Needs
13、Ericsson
..............................
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