Positioning and Differentiating Market Offerings over the Life Cycle(英文版)(ppt 17页)

Positioning and Differentiating Market Offerings over the Life Cycle(英文版)目录：
1、The BCG CompetitiveAdvantage Matrix
2、Product Differentiation
3、Services Differentiation
4、Differentiation
5、Image Differentiation
6、Perceptual Map
7、Sales & Profit Life Cycles
8、Four IntroductoryMarketing Strategies
9、Maturity Stage
10、Decline Stage
11、Market Evolution
12、Review
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