科特勒营销管理下载_Marketing_Management10(PPT 17页)
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科特勒营销管理下载_Marketing_Management10(PPT 17页)内容简介
Objectives
Identify Differentiating Attributes
Choosing & Communicating Effective Positioning
Marketing Strategies Along the Product Life Cycle
Marketing Strategy & Market Evolution
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Identify Differentiating Attributes
Choosing & Communicating Effective Positioning
Marketing Strategies Along the Product Life Cycle
Marketing Strategy & Market Evolution
..............................
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