科特勒营销管理知识下载(英文版)(ppt 17页)

科特勒营销管理知识下载内容摘要：
Maslow’s Hierarchy of Needs：
1、Psychological needs(food, water, shelter)
2、Safety needs(security, protection)
3、Social needs(sense of belonging, love)
4、Esteem needs(self-esteem, recognition)
5、Self-actualization(self-development and realization)
Consumer Buying Process：
1、Problem recognition
2、Information search
3、Evaluation of alternatives
4、Purchase decision
5、Postpurchase behavior

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