战略需求分析问卷(DOC 45页)

了解贵公司及其所从事的商业活动 UNDERSTANDING YOUR BUSINESS.....2
企业概况Business Overview.....2
个人目标Personal Goals.....10
了解客户、市场与产品 UNDERSTANDING CUSTOMERS, MARKETS AND PRODUCTS.....13
产品与服务Products and Services.....13
客户选择标准Customer Selection Criteria.....14
客户反馈Customer Feedback.....15
商业模式 THE BUSINESS MODEL.....18
潜在业绩提升能力Potential Business Performance Improvement.....18
行业分析Industry Analysis.....20
竞争对手Competitors.....20
客户Customers.....23
行业进入壁垒Barriers to Entry.....24
供应商 Suppliers.....26
盈亏平衡与流动资金Breakeven and Working Capital.....28
员工授权TEAM EMPOWERMENT.....30
综述与文化Overview and Culture.....30
招聘与培训战略Recruitment and Training Strategy.....31
绩效管理与激励Performance Management and Rewards.....33
市场营销战略计划 THE STRATEGIC MARKETING PLAN.....35
市场营销战略Strategic Marketing Plan.....35
分析Pareto Analysis.....35
目标市场Customer Segmentation and Markets.....36
市场定位与价格战略Positioning and Pricing Strategy.....37
市场营销活动Marketing Activities.....39
技术、运营与知识战略 TECHNOLOGY, OPERATING AND KNOWLEDGE STRATEGY.....40
管理系统化 BUSINESS INDEPENDENCE.....43
反馈及持续改善 FEEDBACK AND CONTINUOUS IMPROVEMENT.....44
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