企业战略规划项目报告(DOC 66页)

序  言.....4
项目背景和目标.....4
项目工作范围和工作方法.....5
报告正文.....6
1.....上海市引资状况.....6
1.1.....外资.....6
1.2.....内资.....13
2.....上海市工业园区状况.....14
2.1.....概况.....14
2.2.....周边代表.....16
2.3.....问题和挑战.....25
2.4.....发展趋势.....28
3.....工业园区企业决策行为.....29
3.1.....投资决策标准.....ERROR! BOOKMARK NOT DEFINED.
3.2.....投资决策流程（新进入、增资）.....32
4.....宝山园区优劣势分析.....40
4.1.....地理环境（可以用地图，标出距离）.....ERROR! BOOKMARK NOT DEFINED.
4.2.....周边产业环境（INDUSTRY VALUE CHAIN）.....42
4.3.....周边人文科研情况.....ERROR! BOOKMARK NOT DEFINED.
4.4.....基础设施（劣势）.....ERROR! BOOKMARK NOT DEFINED.
4.5.....内部管理.....46
5.....宝山园区战略定位.....53
5.1.....使命.....53
5.2.....目标.....54
6.....战略解决方案.....55
6.1.....目标客户.....55
6.2.....招商手段.....ERROR! BOOKMARK NOT DEFINED.
6.3.....园区形象.....ERROR! BOOKMARK NOT DEFINED.
6.4.....招商和市场推广.....76
6.5.....售后服务.....79
6.6.....内部管理.....94
6.7.....基础设施.....96
6.8.....政府支持.....97
6.9.....融资渠道.....98
7.....战略实施时间表.....102
7.1.....财务测算FINANCIAL FORCAST.....104
8.....战略实施监控与更新程序.....108
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