成功不坠-领导人必须做出承诺中英文(ppt 18页)

How do managers commit?承诺的类型
Invest 投资 (R&D, acquisitions, advertising)
Disinvest 撤资 (exit business, kill product)
Promise publicly 公开保证 (earnings guidance, goal)
Assert publicly公开主张 (define market, declare enemy)
Forge partnerships 形成合作伙伴 (large investor,   major customer)
Personnel decisions 人事决策 (hire, fire, promote)
Define metrics 界定衡量标准 (success measures, compensation)
Benefits of commitments承诺的效益
Provide focus　聚焦
Confer efficiency　效率　
Build competitive advantage　　建立竞争优势
Deter competitors　吓阻竞争对手
Inspire the troops　鼓舞士气
Common traps常见的行动惯性陷阱
We are a growth company (Siebel Systems) 我们是成长公司
Our competitors are our enemies (Compaq vs IBM)我们对竞争者了如指掌
Bigger is better (National Westminster) 我们是业界第一
Our brand is the product (Lego) 我们的品牌就代表产品
We do it all in house (Laura Ashley) 重要事情都自己做
Our technology is a fortress (Xerox) 我们的技术无人能及
We have a “bible” for critical processes (Banc One)我们已将重要流程写成「圣经」
We hire and promote people like us (Daewoo)我们晋用、提拔和我们一样的人
We all agree on everything (Compaq) 我们以共识决做成决策

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