AVONBrandReview(ppt 68页)

Table of Contents
Company Background
Operation Outlook
Structure
Avon Shops
Product Offers
Media Spend
Communication Means
PR/Event Activities
The Discovery Road of Avon
The Discovery Road of Amway

 

A global beauty company
Founded in 1886 in New York, Avon was named by Mr. David McConnell who paid tribute to his favorite playwright, William Shakespeare (Avon is the name of a river in the hometown of Shakespeare). Since then, Avon has created career opportunities for millions of women around the world.
Today, Avon is a leader in beauty and a trusted name in direct selling. She has grown into a global corporation, a Fortune 500 company, with SR numbering three and a half million and products sold in 143 countries around the world.
Avon Shops - Overview
Generally all shops are located along row of shop lots with high residential traffic.
Location is usually at the ground floor with high visibility and easy accessibility.
In GZ, there are more than
100 shops, however, the
surrounding environment is
beyond control which at times affect the Avon premium image which it tries to project.
Avon Shops - Service
 Only 2-3 persons are in duty
per store.
 Overall responsibilities include
Sales, Cashier & Merchandising
 All salesperson are in uniform.
 Services include:
 Personal beauty consultant
 Offer (free/partial payment)
Facial Care if purchase  is accumulated to a certain amount.
 Offer special discounts to
Club Members.

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