论产品经理最容易犯的12个错误(ppt 34页)
论产品经理最容易犯的12个错误(ppt 34页)内容简介
论产品经理最容易犯的12个错误目录:
一、概述 - 为什么产品人员会容易犯错误
二、产品管理中产品人员最愿意犯的12个错误
1、Confusing Customer Requirements with Product Requirements
2、Confusing Innovation with Value
3、Confusing Yourself with Your Customer
4、Confusing the Customer with The User
5、Confusing Features with Benefits
6、Confusing Building Right Product with Building Product Right
7、Confusing Good Product with Good Business Model
8、Confusing Inspiring Features with “Nice-to-Have” Features
9、Confusing Adding Features with Improving Product
10、Confusing Impressive Specifications with an Impressive Product
11、Confusing a Complete Product with a Sellable Product
12、Confusing Product Launch with Success
三、总结, Q&A
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