事业层策略(ppt 62页)(英文)

Business-Level Strategy
Core Competencies and Strategy
Key Issues of Business-Level Strategy
The Central Role of Customers
Managing Relationships With Customers
Managing Relationships With Customers
Market Segmentation
Market Segmentation: Consumer Markets
Types of Business-Level Strategies
Five Generic Strategies
Cost Leadership Strategy
Cost Leadership Strategy
How to Obtain a Cost Advantage
Factors That Drive Costs
Questions Leading to Lower Costs
Cost Leadership Strategy and the Five Forces of Competition
Major Risks of Cost Leadership Strategy
Focused Business-Level Strategies
Factors That May Drive Focused Strategies
Advantages of Integrated Strategy
Benefits of Integrated Strategy

 

Business-Level Strategy
Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
Key Issues of Business-Level Strategy
What good or service to offer customers
How to manufacture or create the good or service
How to distribute the good or service in the marketplace

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