公司層策略(ppt 38页)(英文)

Corporate-Level Strategy
Two Levels of Strategy
Key Questions in Corporate Strategy
Levels and Types of Diversification
Reasons for Diversification
Value-creating Strategies of Diversification: Operational and Corporate Readiness
Adding Value by Diversification
Sharing Activities:
Alternative Diversification Strategies
Transferring Core Competencies
Alternative Diversification Strategies
Unrelated Diversification Strategies
efficient internal capital market allocation
Efficient Internal Capital Market Allocation
Alternative Diversification Strategies
Restructuring
Incentives to Diversify
Resources and Diversification
Managerial Motives to Diversify
Relationship Between Diversification and Performance
Relationship Between Firm Performance and Diversification

1. Business-Level Strategy (Competitive Strategy)
How to create competitive advantage in each business in which the company competes
- low cost  - differentiation
- focused low cost  - focused differentiation
  - integrated low cost/
2. Corporate-Level Strategy (Company-wide Strategy)
How to create value for the corporation as a whole……

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