产业和竞争力分析(PPT 32页)
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- 竞争策略
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- 竞争力分析
“Analysis is the critical starting point of strategic thinking.
Chapter Outline
Good Situation Analysis Leads to Good Strategic Choices
Question 1: What Are the Industry’s Dominant Economic Traits
The Experience Curve Effect
Cost Advantages of Different Experience Curve Effects
Relevance of Key Economic Features
Question 2: What is Competition Like & How Strong Are the Competitive Forces
Five Forces Model of Competition
Analyzing the Five Competitive Forces: How to Do It
Rivalry Among Competing Sellers
What Causes Rivalry to Be Stronger
Competitive Force of Potential Entry
Principle of Competitive Markets
Competitive Force of Substitute Products
How to Tell Whether Substitute Products Are a Strong Force
Principle of Competitive Markets
Competitive Force of Suppliers
Principle of Competitive Markets
Principle of Competitive Markets
Strategic Implications of the Five Competitive Forces
Question 3: What Forces Are at Work to Change Industry Conditions
Analyzing Driving Forces
Common Types of Driving Forces
Question 7: Is the Industry Attractive or Unattractive and Why
Things to Consider in Assessing Industry Attractiveness
Conducting an Industry and Competitive Situation Analysis
Chapter Outline
Role of Situation Analysis in Strategy-Making
Methods of Industry and Competitive Analysis
Industry’s Dominant Economic Traits
Industry’s Competitive Forces
Drivers of Industry Change
Competitive Positions of Rivals
Competitive Moves of Rivals
Key Success Factors
Conclusions: Overall Industry Attractiveness
Conducting an Industry and Competitive Analysis……
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