耀江广场项目推广方案doc27

耀江广场项目推广方案
    目    录
一．项目定位··························································P3
1、项目评判
2、市场形象定位
3、目标客户定位
4、目标客户分析
二．推广策略························································P12
1、策略概述
2、推广阶段
3、推广费用预算
三．广告企划························································P19
1、广告总精神
2、阶段广告执行计划
3、媒体计划
四．工作进度表·······················································P43
序
本案营销企划的基本思想
l          以耀江集团整体发展的战略眼光，对待本案的全程营销企划；

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