CRM in consumer banking(ppt 44页)

CRM in consumer banking contents：
一、CRM Overview
二、Bank CRM features
三、Analytic CRM Process
四、OLAP, Modeling and Data Mining
五、Decision strategies
六、Conclusion

 

CRM in consumer banking Introduction：
    73% U.S. companies claim collecting information about individuals Data collection is only the first step - Important to agree on why to collect, since different part of companies have different motivation of collecting information。
    Data exploration is can be extensive, in many cases, there are over 1000 variables to explore
OLAP (Online Analytic Processing) is often used in variable exploration

 

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