市场计划英文(ppt 20页)

2002年市场计划
2002 Marketing Plan
1.2001 Review
        1.1.  Economic & Demographic Overview
        1.2  Market Share(TJ/SJZ)
        1.3  Flavor Share(TJ/SJZ)
        1.4  Package Share(TJ/SJZ)
        1.5  Value Chain Analysis
2.2002 BAP
        2.1  SWOT
        2.2  Marketing Strategies    
        2.3  2002 Objectives
        2.4  Brand Build & Consumer Promotion
        2.5  Media Strategy
        2.6  Special Projects CNY / MAY / October
        2.7  New Products
        2.8  Fight against PCI
        2.9  Summary of DME
From flavor market share,we can conclude:                           
A.For cola flavor,the Pepsi is the only competitor in   TJ/SJZ                                                                         
B.For orange flavor,SHG is the key competitor in  TJ,andMiranda is the key competitor in SJZ  market.                         
C .SP and XM-apple have strong leadership in TJ/SJZ
From package market share,we can conclude:   
A.SHG and PCI RB is stronger in TJ and SJZ.   
B.PCI 2L is the key competitive package in TJ and SJZ
C.PCI 600ml is also a competitive package in SJZ.

 

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