Services Marketing(英文版)(ppt 19页)

Services Marketing(英文版)内容提要：
Marketing Implications: Inconsistency
1、Pay close attention to recruitment, selection, placement and training of personnel
2、Monitor quality through surveys
3、Stress standardization and performance consistency
Marketing Implications: Perishability
1、Hiring part-time employees
2、Employing peak-time efficiency practices
3、Increasing consumer participation
4、Sharing or renting facilities
5、Cross-training of employees
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