Marketing(英文版)(ppt 29页)

Marketing(英文版)内容提要：
4、the marketing concept
It holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors。
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4、Planning functional strategies
The company’s strategic plan establishes what kinds of businesses the company will be in and its objectives for each.The more detailed planning must take place within each business unit- marketing,finance,purchasing,manufacturing,personnel and others – plays an important role in the strategic planning process.
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5.Managing the marketing effort
(1)marketing planning system
(2)marketing organization system
(3)marketing control system
Annual plan control
Profitability control
Strategic control
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