BBZX咨询—如何给予顾客最佳购物体验(PDF 28页)

Table of Contents
1 Preface
2 Introduction
4 Delivering the Basics
8 Optimizing the Experience: Product Categories
12 Optimizing the Experience: Consumer Segments
16 Technology Traps
19 Hearing the Voice of the Customer
23 Realizing the Potential of Technology
24 Study Methodology / Participant Demographics
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