战略与平衡计分卡(ppt 44)

Key Strategic Questions关键战略问题
Where are we now – what is our business & organizational situation?我们现在所处的位置—我们的业务和组织的现状如何？
Where do we want to go? 我们的目标是什么？
What businesses do we want to be in ? 我们想发展哪些业务？
What market positions do we want to achieve?我们想在市场上占什么位置？
What buyer groups & needs do we want to serve?我们的客户群和他们的需求是什么？
What outcomes do we want to achieve?我们想要取得的结果是什么？
How will we get there? 我们如何达到目标？

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