Attitude Formation and Change (ppt 25页)
- 所属分类:
- 消费者行为
- 文件大小:
- 876 KB
- 下载地址:
- 相关资料:
- it
Attitude Formation and Change (ppt 25页)内容简介
Attitude Formation and Change contents:
1、What are attitudes
2、Foundations/Components of Attitudes
3、Attitude Formation Processes
4、Attitude Change
Attitude Formation and Change Intorduction:
Attitude toward an object is based on the summed set of beliefs about the object’s attributes weighted by the evaluation of these attributes。
These attitudes are very sensitive to the strength or quality of the relevant information presented。The persuasiveness of an ad’s claims depends on the product-relevant thinking undertaken during processing。
..............................
用户登陆
消费者行为热门资料
消费者行为相关下载