如何引导成功的有创造力的集体研讨期(doc 23页)(英文)

Establish the role of the leader. The leader acts as facilitator, monitoring the flow of ideas to ensure that everyone has a chance to speak and no one interrupts another, and that discussion stays on track and doesn't veer off on too many tangents. The leader should encourage challenge and debate-they're productive. Hostility is not.
·  Define the task at hand. All group members must clearly understand what the ultimate business objective is. Before solutions are suggested, all available facts, trends and challenges should be reviewed and discussed.
·  State the goal of the brainstorming session. The role of the brainstorming session needs to be clear. The purpose is to generate ideas, initially without consideration for their merit.
·  Create a positive culture. Members should feel free to communicate openly and honestly. It helps to select a neutral setting. Find a room where the team members can slip off their jackets, grab some refreshments and get to work.
·  Record ideas. A flipchart or a blackboard enables members of the group to see each idea and build on ones that interest them. Rotate note takers to enable all to actively participate in the ideation process. ·  Encourage the flow of ideas. There should be no evaluation early in the process. Members should not look for the elusive "right" idea immediately. The goal of the team is to generate lots of ideas. The right one will eventually emerge-almost always from one idea built on another.
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