BU战略计划基本(ppt 48页)(英文)

This document was developed as a training presentation for the newly appointed business unit CEOs of an Asian family-owned conglomerate
The purpose of this document is to guide new CEOs through the basic elements of developing a BU-level strategic plan
This pack includes a companion document, “BU Strategic Plan Template Book,” which provides completeness and consistency of BU strategic plan submissions. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as required
A strong business concept that drives an integrated set of actions that creates value by:
Creating products/services whose value exceeds the cost of providing them
Capturing value from competitors, customers, distributors, suppliers, and producers of substitute products and services
Become the first mover in printers for portable, handheld, wireless computer market
Grow demand base via use of creative, nontraditional channels and alternative financing/payment methods
Grow demand for consumables via programs to increase printing usage
Be the supplier of printers for PC/peripheral players hoping to the expand into printer market
Expand leadership in corporate institutional accounts

 

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