中国网通咨询报告(英文版)(ppt 52页)

中国网通咨询报告内容摘要：
Preliminary Conclusions
Offnet VOIP predicted to generate to provide breakeven economics for building backbone1
Wholesale revenue provides significant upside potential
Majority of wholesale revenue relies on access to mobile carriers
Enterprise solutions economics very attractive, but  substantial complexity and resources involved
High-bandwidth international gateway critical to success in both wholesale and enterprise
Economic predictions highly sensitive to a set of key assumptions
Recommendations/Decisions to be Made
Accelerate vendor selection and backbone construction; time to market critical
Commitment to utilizing IP/DWDM invlolves risk to mobile carrier business
RFP to vendors should be based on product requirements vs. technology
Staging of investments and service launch must consider tradeoff between quality of service and coverage
Preliminary talks with international carriers should begin ASAP
Scenario modeling will help us decide where to focus
Objectives
Capture early revenue from launch of prepaid IP calling  cards
“Cash cow” for funding other business model development
Pursue prefix and equal access long distance for business customers as soon as possible to begin establishing relationships
Manage pricing and product life cycle effectively to maximize total margin and avoid investing in declining products
Do not overextend ourselves nor blur our “datacom” image
Hypothesized Approach
Fight the regulatory battle to ensure favorable approaches to equal access and interconnect
Market calling cards to business customers in the short term for travelling personnel
Emphasize quality image/brand to distinguish from CT and Unicom--position calling card as first step in becoming a next generation full services provider
Establish mechanisms to link marketing expenditures with revenue and margin growth by product to ensure effective investment
Emphasize low cost targeted marketing and loyalty programs
Do not overextend
Always emphasize advanced technology and evolution to full services provision
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