PHYD战略管理框架(ppt 99页)

PHYD战略管理框架内容摘要：
When To Apply
While not a comprehensive comparison, Competitive Benchmarking illustrates the efficiency of specific processes in comparison to a company’s competitors.  Select companies to benchmark against carefully - remember that companies outside the client’s industry may be the best candidates.  Ensure that data collected are comparable and the the right processes are benchmarked; those which have the biggest impact on customer service/satisfaction/value.
Approach
Examine the issues most important to the company’s situation to determine whether roles, processes, or strategic issues
   should by benchmarked
  Identify key performance variables and determine which companies to use for comparison (both within company’s
   industry and outside the industry)
  For process benchmarking, determine the metrics to be measured; these can be key performance indicators (KPI’s), or
   other measurements
  Establish data collection methodology (industry sources, on-line databases, on-site visits, phone interviews, survey
   questionnaires, competitors, etc.)
  Measure client company performance
  Measure performance of competitors and best practice leaders
  Illustrate the spectrum of performances on an appropriate graph
  Determine gaps and reasoning
  Develop action plans/recommendation to address gaps
  Implement actions and monitor progress

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