媒介是企业的战略性资源.ppt49

韩日世界杯，全体中国人的期待
Korea-Japan World Cup 2002, Expectations of all Chinese

 

  韩日世界杯的收视份额是达到45%，
  当数据出来时，错过机会的只有遗憾!
The rating share of Korea-Japan World Cup reached 45%, when this number comes out, for those missing the chance, only to regret!
伊拉克战争Iraqi War
统一润滑油：和平的声音Monarch Lubricating Oil: Voice of Peace

  广告：就像是购买期货,购买的是未来。
  数据：表现的是过去,并不能准确预测未来。
Media purchase is something like buying future stock, it is for the future. Survey statistics represents past , not for future.

 

未来，比过去更重要!
Future is more important than past

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