值得借鉴--战略管理(ppt 13页)(中英文)

第三讲 战略匹配 Strategic Match
一、优势和弱势Strengths and Weaknesses
二、机会和威胁 Opportunities and Threats
三、战略匹配 Strategic Match

一、优势和弱势Strengths and Weaknesses
 1. 优势Strengths
(1) 核心竞争力Distinctive competency (leverage): product design, low cost, high efficiency, leadership in product innovation, ability to influence legislation, control of cost and other, massive availability of capital, CRM-customer relations management.
Examples: Toyota—quality; Benz—image, IBM—service; Coca Cola—international brand recognition; HP—innovation; AT&T—technological expertise.
开发Developing a distinctive competency
利用Exploiting distinctive competency
保护Protecting distinctive competency

 

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