战略管理--环境分析(ppt 39页)

第二讲  环境分析
一、环境分析的重要性
        信息收集和分析是战略管理的重要因素，而
环境分析正好满足要求。
       The importance of environmental analysis A key
element, the type of environmental information in this phase.
1、内外分析      Internal and external forces, positive or
negative impact. Examples: Rate of product innovation vs.
price discounting by a competitor. 公共机构重组、合并
和私有化。Government Reengineering.
2、努力和高效 Exhaustive and Productive
    战略管理重视外部环境（由内到外）、长期目
标和组织的未来。
一、内部分析 Internal Analysis
 （一）要点 The Importance
自我分析Learn the capabilities or what the organization can do or cannot do by Self-analysis and introspection.
(1) 优势和弱势是什么？What the organization’s strengths and weaknesses are;
(2)如何利用优势和避免弱势?what must be done to eliminate the weaknesses and capitalize the strengths.
（二）分析框架：战略制订科层Analytical Perspective: The strategy-making hierarchy
总体层（战略层）Corporate level, 事业层Business level and 职能层（战术层）Functional levels
(1) 系统性 Systematic—in a logical and orderly fashion;
(2) 综合性 Comprehensive—a coherent and comprehensive, broad in scope;
(3) 可视性 a full picture of the organization’ internal dynamics.

     

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