消费者对转基因食品的意愿支付--来自上海的经验证据(DOC 15)

摘  要：转基因食品在全世界引起激励争论，了解消费者对于转基因食品的态度和接受程度，对于制定转基因食品的管制政策具有十分重要的作用。国外的研究使用了多种的方法估计消费者对转基因食品的态度，国内的研究还很少见。本论文使用假设评价法，通过对上海市300个家庭问卷调查，发现人们对于转基因食品的认知程度还比较低，普及农业生物科技知识非常必要。尽管消费者认为自己非常关注食品安全和营养问题，但在实际购买中，他们更多的考虑还是价格和收入。上海消费者对于为转基因加贴特殊标签持较强烈的支持态度，对转基因植物食品的反感程度要小于对转基因动物食品的反感程度。二元logit回归表明，消费者更倾向于购买非转基因食品，只有当价格平均比非转基因食品价格低28.55%时，消费者才愿意购买转基因食品。
关键词：转基因  食品  意愿支付

Abstract：Since GM food has aroused a fierce debate world wide, so understanding the degree of customers’ attitudes and acceptance is crucial for regulatory policy-making on GM foods. There are some methods used in the research on estimating customers’ acceptance of GM foods overseas, but similar researches are still very few in China. Based on the survey results of 300 families in Shanghai, in this thesis the method Contingent Valuation Surveys is used, it is found that people’s cognition of GM food is quite limited. Therefore bio-technological knowledge of agricultural should be further popularized in China. Although most of the consumers claim that they concern foods’ safety and nutrition most, but price and income turn to be the most significant two factors in the survey. Consumers in Shanghai support the labeling of GM food strongly, and the antipathy of GM plant foods is less than that of GM animal foods. The result of binary logit regression shows that consumers tends to purchase non-GM food, only when the average price of GM food is 28.55% lower than their traditional equivalence, they will shift to buy GM foods.
Key words: GM; foods; Willingness To Pay