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MKXZ战略规划模板(英文版)(ppt 57页)

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营销战略
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麦肯锡,战略规划模板,英文版
MKXZ战略规划模板(英文版)(ppt 57页)内容简介

MKXZ战略规划模板(英文版)目录:
I. Executive summary

II. Environmental and internal assessment
A. Industry dynamics and its implications
B. Competitive assessment
C. Internal assessment

III. Strategic definition and implications
A. Strategy articulation
B. Strategic initiatives
C. Financial projection
D. Risks/contingencies and strategic alternatives

IV. Exhibits

 

MKXZ战略规划模板(英文版)内容提要:
Instructions: The answer to this overarching question requires a recapitulation of the section’s main findings


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