广州TUT本日公司各地工作站销售工作手册.pdf19

一、批文.......................................................................................................................................................................9
二、销售资料...............................................................................................................................................................9
三、售房的具体操作程序：.........................................................................................................................................9
个案销售培训计划..........................................................................................................................................................11
平面设计系统..................................................................................................................................................................11
一、楼盘标志.............................................................................................................................................................11
二、标准字体.............................................................................................................................................................12
三、标准色.................................................................................................................................................................12
四、象征图形.............................................................................................................................................................12
五、组合系统.............................................................................................................................................................12
六、VI应用.................................................................................................................................................................12
七、VI特点.................................................................................................................................................................12
广告执行系统..................................................................................................................................................................13
一、广告执行部门......................................................................................................................................................13
二、前期分析.............................................................................................................................................................13
三、广告阶段划分......................................................................................................................................................13
四、广告费用估算......................................................................................................................................................13
五、广告计划执行......................................................................................................................................................14
六、效果测定.............................................................................................................................................................15
现场设置系统..................................................................................................................................................................15
一、售楼部.................................................................................................................................................................15
二、客户动线结构图..................................................................................................................................................16
答客问示范（南京月安花园）........................................................................................................................................16
一、地理位置.............................................................................................................................................................16
二、楼盘状况.............................................................................................................................................................17
三、价格情况.............................................................................................................................................................18
四、政策法规.............................................................................................................................................................19
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