如何进行客户细分(PDF 47页)
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- 客户管理
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- 340 KB
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- 相关资料：
- 客户细分
如何进行客户细分(PDF 47页)内容简介
Customer Segmentation
BOS
The customer segmentation concept
Applications
Customer segmentation steps
segment customers
choose target segments
create value propositions for target segments
determine profit potential of serving target
segments with value propositions
Examples
needs-based
behavioral
Key takeaways
..............................
BOS
The customer segmentation concept
Applications
Customer segmentation steps
segment customers
choose target segments
create value propositions for target segments
determine profit potential of serving target
segments with value propositions
Examples
needs-based
behavioral
Key takeaways
..............................
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