定价政策(PPT 13页)

Strategy Planning for Price
Price as seen byConsumers or Users
Price as seen byChannel Members
Possible Pricing Objectives
Organisational Pricing Policies
Administered prices
Consciously setting prices aimed at reaching the company’s objectives
Price flexibility
Fixed-price policy—offering the same price to all customers who purchase products under essentially the same conditions and in the same quantities
Flexible-price policy—offering the same product and quantities to different customers at different prices

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