您现在的位置: 精品资料网 >> 市场营销 >> 营销战略 >> 资料信息

××的战略分析框架(ppt 99)

所属分类:
营销战略
文件大小:
830 KB
下载地址:
相关资料:
战略分析框架
××的战略分析框架(ppt 99)内容简介

Table of Contents
1 ANALYSIS PLAN
2 BREAKTHROUGH MODEL
3 COMPETITIVE BENCHMARKING
4 COMPETITIVE POSITIONING
5 CORE COMPETENCTY ANALYSIS
6 CUSTOMER SEGMENTATION
7 EXPERIENCE CURVE
8 FINANCIAL MODELING
9 FIT VS. ATTRACTIVENESS MODEL
10 FIVE FORCES ANALYSIS
11 GANTT CHART
12 GAP ANALYSIS
13 GROWTH SHARE MATRIX
14 INDUSTRY VALUE CHAIN ANALYSIS
15 ISSUE TREE/ISSUE MAP
16 KEY PERFORMANCE INDICATORS
17 MARKET PROFITABILITY                                                         
18 PORTFOLIO ANALYSIS
19 REAL OPTIONS/STRATEGIC OPTION
20 SCALE CURVE
21 SCENARIO ENVISIONING
22 SENSITIVITY ANALYSIS
23 SEVEN S FRAMEWORK
24 STAKEHOLDER ANALYSIS
25 SWOT
26 VALUE BASED MANAGEMENT
27 VALUE CHAIN ANALYSIS
28 VALUE TREE
29  VOICE OF THE CUSTOMER

 


..............................