3MPA《战略管理》2003年秋(ppt 13)

第三讲 战略匹配 Strategic Match
内外条件的分类 Classification of Internal and External Conditions
优势Strengths: 竞争优势 competitive advantage+stable and healthy internal atmosphere（稳定、健康的条件）.
弱势Weaknesses: 竞争弱势competitive disadvantages+an unstable and unhealthy internal atmosphere（不稳定的内部条件）

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