开发营销混合(ppt 24)

Lecture Seven
Product Strategy
At a glance
Define product and major classifications of products and services
Understanding individual product decisions
Explain the decisions of developing product lines and mixes
Define the steps in the new-product development process
Describe the stages of the product life cycle
Product
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

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