计费与客户关系管理相融合(ppt 20)
计费与客户关系管理相融合(ppt 20)内容简介
Focus Change: “Land Grab” vs “Revenue Maximisation”
No longer “Growth at any cost”
Conflicting KPIs: Subscriber Growth and ARPU
“Low value” vs. “High value” customers
Can they be identified?
Difficulties in determining best candidates for VAS
Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base
..............................
No longer “Growth at any cost”
Conflicting KPIs: Subscriber Growth and ARPU
“Low value” vs. “High value” customers
Can they be identified?
Difficulties in determining best candidates for VAS
Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base
..............................
下一篇:_加油站服务(ppt 48)
用户登陆
客户管理热门资料
客户管理相关下载