加盖双子星座Ernst & Young 对 Pharma的销售& Marketing的分析（ppt 20）

The industry is currently facing a changing landscape threatening its historical profitability
Most companies are responding to these challenges by investing in their marketing and sales activities
Looking beyond the current wave of investment, what does the future hold?
Pharma Beyond 2005 ?
Today’s workshop is about preparing for the future - beyond 2005
Workshop Objectives
To explore the driving forces shaping the industry
To review the implications for the key players
what it will take to win in the pharma marketplace in 2005 and beyond
To identify the actions needed to prepare for the future

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