各种通信途径消费情况分析报告(pdf 21)

Consumers’ Move to the Internet
Over Traditional Media is Explosive
% change in hours per person per year using consumer media (1997-2002)
! Recorded music -24%
! Consumer Magazines -8%
! Consumer books -6%
! Daily newspapers -5%
! Radio 6%
! TV (cable and broadcast) 10%
! Box Office 17%
! Home Video 18%
! Video games 97%
! Consumer Internet 492%

..............................